See the Loyal impact →
Loyal to the process. Loyal to you.
For years, we’ve been known as Sophie Amelia Designs - learning, experimenting, and growing. That chapter led us to Loyal Studio: where everything comes together. A refined evolution where we’ve made space for intentional, bespoke design - and meaningful, ongoing collaboration.
Loyal Studio is built on the belief that great design is more than aesthetics - it’s about creating something timeless, something that feels right at every level. Our approach is deeply personal and intuitive, getting to the heart of who you are so your website can be a true reflection of that. Every project is approached with care, strategy, and a loyal attention to detail that makes your brand recognisably one of a kind.
It's who we are
Your [ Loyal ] Creative Collaborator / Design Guide / Brand Protector /
Sophie Amelia, Founder & Designer
Building a website is a deeply personal combination of trust, collaboration, and attention to pixel-perfect detail. I don’t believe in surface-level solutions or quick fixes. I believe in strategic design that tells a story. It’s about uncovering your “why” and using that inspiration to craft a digital space that feels like you, in every sense.
For over a decade, I’ve been refining my approach, leaning into the kind of work that matters most: design that’s timeless, intuitive, and built to last. As a Showit Design Partner, I’ve worked with some of the most creative minds in the wedding and creative industries - helping them bring their vision to life in a way that feels effortless, seamless, and entirely their own.
I’ve been a drummer since my teenage years!
An unexpected fun fact
01.
Honeymooned through Tuscany on a Harley Davidson
Become a mum to the sweetest boys ever
Attend a Showit DXP retreat in Arizona
The coolest thing I’ve ever done
02.
Freshly tuned skis and a day pass to Courchevel (IYKYK)
A combination that will always creatively inspire me
03.
Intentionally noticing the little pockets of light in everyday life
Quiet, reflective moments with my devotional
Making (and eating) the world’s best carrot cake (my mumma's recipe!)
My favourite way to reset
04.
Making (& eating) the world’s best carrot cake (my mum's recipe!)
Being creative every single day
Helping people feel seen and at ease in their business
Perfecting a new little corner of the internet
Why I love my Job
06.
One Yorkshire Decaf, steeped to perfection (then get that bag outta there), with a loving splash of oat milk!
If you’re making me tea:
07.
Leon Bridges, LEISURE, NEEDTOBREATHE, Wilder Woods, YEBBA, John Splithoff, Teddy Swims, Leeland, Cleo Sol. Check out the LOYAL playlist here.
Currently Listening To
08.
There is room at our table
Creativity thrives in community. Giving back makes it stronger.
We’re here for the clients who become friends. The collaborations that turn into something bigger. The kind of creative partnerships that don’t end when the project wraps. Whether it’s a casual lunch with past clients or sharing knowledge to help others grow, our client list is full of some really cool creative people, and we love finding reasons to connect everyone IRL.
That same belief in connection extends beyond the design world. A portion of every project goes toward the A21 Initiative, a global non-profit fighting human trafficking. This mission has been part of Loyal Studio’s DNA from the very beginning - giving back and doing our part to make a difference in the world around us.
This is design with purpose. Business with heart. A multidisciplinary creative collective that means something: on and off the screen.
(pull up a chair)!
2011
Earned a BA Hons in Graphic Design, laying the creative foundation for what was to come.
2012
Designed my first wedding stationery, an early glimpse into the power of thoughtful, story-driven design (this later earned me a Dorset Wedding Business Award in Stationery).
2016
Took the leap into full-time self-employment, ready to shape a design career on my own terms.
2017
Married the love of my life, John, who has always been my biggest cheerleader.
2019
Welcomed baby Elijah! Learned Showit when he was 8 months old (thanks, The Autumn Rabbit) and designed my first custom website for Jonny MP Photography.
2020
Became a Showit Design Partner, officially joining a community that values creativity, ingenuity, and craftsmanship as much as I do.
2021
Dropped my first Showit Marketplace template (Alba): an exciting milestone that solidified how I approach digital design.
2021-24
Perfected a process that crafts custom websites and brands for creatives who see design as a true investment.
2022
Hosted my first client meet-up over lunch - proof that design is about more than websites, it’s about people and relationships.
2023
Welcomed baby Tobias, adding more love (and a delightful dash of chaos) to the mix.
2024
Traveled to Arizona to connect with designers I’d admired for years. Left feeling more American… and even more confident in my business.
2025
Speaking at TWVS and bringing Loyal Studio into the world - the refined evolution of everything I’ve built so far.
present day
2011
Earned a BA Hons in Graphic Design, laying the creative foundation for what was to come.
2012
Designed my first wedding stationery, an early glimpse into the power of thoughtful, story-driven design (this later earned me a Dorset Wedding Business Award in Stationery).
2016
Took the leap into full-time self-employment, ready to shape a design career on my own terms.
2017
Married the love of my life, John, who has always been my biggest cheerleader.
2017
Married the love of my life, John, who has always been my biggest cheerleader.
2019
Welcomed baby Elijah! Learned Showit when he was 8 months old (thanks, The Autumn Rabbit) and designed my first custom website for Jonny MP Photography.
2020
Became a Showit Design Partner, officially joining a community that values creativity, ingenuity, and craftsmanship as much as I do.
2021
Dropped my first Showit Marketplace template (Alba): an exciting milestone that solidified how I approach digital design.
2021-24
Perfected a process that crafts custom websites and brands for creatives who see design as a true investment.
2022
Hosted my first client meet-up over lunch - proof that design is about more than websites, it’s about people and relationships.
2023
Welcomed baby Tobias, adding more love (and a delightful dash of chaos) to the mix.
2024
Traveled to Arizona to connect with designers I’d admired for years. Left feeling more American… and even more confident in my business.
2025
Speaking at TWVS and bringing Loyal Studio into the world - the refined evolution of everything I’ve built so far.
Present Day
Your story starts here →
I’ve had the pleasure of joining Danny & Jase from That Wedding Videography Podcast, as well as Chris & Tom from Wedding Capture Co., to chat all things weddings, filmmaking, and creativity. You can listen to both conversations below.
Podcast Conversations in the wedding industry
Confidence.
Let’s create a website that reflects the passion and ingenuity you bring to your clients and your industry. At Loyal Studio, our work thrives on connection, and a bespoke process where we dive deep, listen closely, and design with intention. The result? An online presence you’re proud of (no more avoiding the question: “Do you have a website?”), and a creative community you can lean on for years to come.
Design that inspires fresh