…and the secret to content that works harder and lasts longer.
Let’s talk about something I’m always banging the drum for — blogging.
Because while Instagram Stories are gone in 24 hours and tweets disappear into the void within minutes, a blog post keeps working for you long after you hit publish.
The numbers don’t lie 📊
Just take a look at this brilliant graphic from Wild Mind Creative:
Here’s how long your content typically lasts:
📌Twitter – 15 minutes
📌Facebook – 6 hours
📌Instagram – 21 hours
📌LinkedIn – 24 hours
📌YouTube – 20+ days
📌Pinterest – 4 months
📌Blogs – up to 2 years (yes, really!)
So if you’re putting your all into writing a thoughtful post or sharing something meaningful on social — it might only live for a few hours before it’s buried. But a blog? It gets indexed by Google. It gets shared. It gets found again and again by people actively searching for what you offer.
But does it actually work?
Let me show you some real proof.
Here’s a snapshot of Google Search Console data from one of my lovely website clients, Olly Knight Photography, who consistently updates his blog with beautifully written, story-led posts about weddings he’s photographed:
That’s 870 website clicks and 107,000 impressions in one month – with 12 different pages showing up on Google.
He didn’t get there by accident. He’s on Page 1 of Google because:
- His website is beautifully designed (yep, that was me 😉)
- His content is fresh, relevant, and helpful
- He consistently shows up through blogging
Why blogs convert better than social media
Let’s say someone finds you on Instagram and loves your vibe. That’s a great start! But how do you nurture that interest and encourage them to trust you enough to enquire or buy?
This is where blogs are invaluable.
With a blog, you can:
- Educate your audience about what you do and how you can help
- Answer common questions they might have before reaching out
- Showcase your expertise, values, and personality
- Provide deeper insight than a caption or reel ever could
- Optimise for SEO, so you appear in search results long after your post goes live
A well-written blog can build credibility, generate leads, and make a potential client feel like you’re the one they’ve been looking for — all before they even send a message.
Blogging + Showit = a dream combo
If you’re using Showit for your website (or thinking about it), you’re already ahead of the game. Showit integrates beautifully with WordPress, which means you can have a gorgeous, SEO-optimised blog that’s easy to update — no complicated code or clunky formatting.
Whether you’re a photographer sharing behind-the-scenes stories or a wedding supplier answering FAQs, your blog becomes a natural extension of your brand, designed to attract the right people and convert them.
In summary? Social is short-term. Blogs are long game.
Don’t get me wrong — social media is brilliant for visibility, connection and showing up regularly. But if you want content that lasts, drives traffic organically, and quietly nurtures potential clients 24/7… blogging is your best friend.
Ready to elevate your online presence?
If your current website doesn’t have a blog — or it does, but it’s not set up in a way that’s working for you — I’d love to help.
Let’s build you a site that not only looks stunning but also performs beautifully behind the scenes. From custom Showit designs to blog strategy support, I’ve got you covered.
👉 Get in touch to chat about how we can bring your brand to life online — and help it grow, long after the scroll ends.
