Discover why a website and Instagram profile are both crucial for your brand – and how Showit offers the flexibility, control, credibility and professionalism to bring it all together.
Last week, I had the honour of being a guest on The Wedding Capture Co‘s podcast. While chatting with Chris and Tom, we spoke about why it’s so important to have a website as a wedding supplier – especially when you’re trying to stand out to couples who have a dozen tabs open, comparing photographers, florists, and cake designers.
Having a beautiful, well-structured website helps you cut through the noise.
Why Have a Website?
A strong online presence is essential for any business. Social media platforms like Instagram are brilliant for connection and visibility, but if you’re relying solely on them, you’re missing a trick.
A website – particularly one built with Showit – doesn’t just complement your Instagram presence. It enhances it. You get greater flexibility, total control, stronger credibility, and a polished sense of professionalism.
The Power of Instagram for Brand Visibility
Instagram is a fantastic way to reach new people and show off your work. It’s visual, engaging and dynamic – perfect for photographers, creatives, and service-based businesses.
With reels, stories and highlights, you can really show your brand’s personality. But here’s the catch: posts don’t last long. The average Instagram post has a lifespan of 21 hours (and even less on other platforms – just 15 minutes on X/Twitter!).
So while Instagram is great for engagement, it’s not where you should be housing your key info or offers.
The Limitations of Relying Solely on Instagram
Social media moves fast. It’s easy for your best content to get buried, or for potential clients to miss important details. You’re also at the mercy of ever-changing algorithms and have limited control over your layout or user experience.
Worse still, platforms like Instagram can go down without warning – meaning no visibility, no communication, and no backup.
That’s why it’s so important to have a home base for your brand.
The Benefits of Having a Website
Your website is your space. It’s the one place online where you’re in full control of how you show up.
You can:
✔ Showcase your portfolio how you want
✔ Share detailed info about your services
✔ Add blog posts, testimonials, and FAQs
✔ Optimise for search engines
✔ Look professional and credible
And here’s a big one…
A Contact Form = No More Lost DMs 🙌
Let’s be honest — managing enquiries through Instagram DMs is messy. You’re scrolling back through message threads, missing follow-ups, and trying to remember who said what, when.
A website gives you one place for it all.
With a contact form, every enquiry lands neatly in your inbox, with all the details you need. No more back-and-forth or missed messages. Just clear, professional communication from the start.
Why Choose Showit for Your Website
Showit is hands down one of the most flexible and creative website platforms out there. It’s drag-and-drop, so you don’t need to write a single line of code – and yet it gives you the freedom to design something truly bespoke.
Want to reflect your personality and style? You can.
Need a stunning portfolio? Done.
Want a powerful blog that integrates with WordPress? Showit’s got you.
It’s perfect for photographers and creative brands who want more than a cookie-cutter template.
Enhancing Credibility and Professionalism
When someone lands on your website and sees a sleek, intentional design, it immediately builds trust. It says: “I take my business seriously.”
You’re showing potential clients that you’ve invested in your brand. You’re giving them a smooth, easy experience. You’re not just another Instagram handle – you’re the real deal.
How Your Website and Instagram Work Together
Think of Instagram as the intro – and your website as the next step.
You can:
➡ Link to your blog posts in stories and bios
➡ Drive traffic from Instagram ads to service pages
➡ Embed your Instagram feed into your website for social proof
The two platforms should feel like a seamless experience – different sides of the same brand.
The Long-term Value of a Website
Unlike social media, where everything’s fleeting, your website is always on. It can grow with your business, adapt with trends, and work in the background while you sleep.
It also supports SEO – meaning potential clients can discover you organically through search engines, not just hashtags or reels.
Final Thoughts
Instagram is a fantastic tool – but on its own, it’s not enough. If you want to look professional, attract the right clients, and give people a clear path to book you – you need a website.
And if you want a website that feels aligned with you and your brand? Showit is the way to go.
Ready to stop relying on social media and start building something long-lasting?
I design beautifully customisable websites for creative business owners using Showit – and I’d love to help you take your brand to the next level. Get in touch here →
