I recently had the pleasure of chatting with Tom Langford (a Hampshire-based wedding photographer who shoots digital, 35mm, and medium format) and Chris Spice of Spice Wedding Films on their brilliant podcast, Wedding Capture Co.

The show is all about helping wedding photographers and videographers grow—creatively and commercially. Our conversation covered everything from creative inspiration to practical advice on running a strong, client-focused business.

🎧 What We Talked About

1. The importance of consistent blogging

We explored why blogging should be a regular part of your marketing strategy – not just for SEO, but to tell your story, share your work, and connect with couples on a deeper level. Regular posts keep your website dynamic and help attract the kinds of clients you really want to work with.

2. Making your content searchable

We discussed how naming blog posts and galleries with searchable, location-based keywords (e.g. “Highland Wedding Scotland”) rather than the couple’s names can make your content easier for prospective clients to find. After all, couples searching for a photographer won’t be googling personal names – they’ll be searching locations, venues, and wedding styles.

3. The value of creative community

Tom and Chris both spoke passionately about the benefits of connecting with other makers in the wedding industry – photographers, filmmakers, stylists, florists and beyond. These relationships bring fresh energy, spark new ideas, and remind us why we love what we do.

4. Letting tech support your creativity

From using Canva to utilising AI editing tools, we discussed how using the right technology can actually give you more time and headspace to focus on the creative side of your work, rather than getting bogged down in repetitive tasks.

5. Presenting your value clearly on your website

We also touched on branding, tone of voice, and pricing transparency. Tom and Chris shared how refreshing their websites helped attract more aligned enquiries—and how clear, confident messaging makes a huge difference.

🎯 Top 3 Takeaways

1. Keep blogging—it builds trust and showcases your voice.

A regularly updated blog isn’t just good for search engines; it helps your clients feel like they already know you.

2. Surround yourself with fellow creatives.

Collaborating with others keeps things exciting and helps you grow both personally and professionally.

3. Make your website work for you.

Clear messaging, strong visuals, transparent pricing, and searchable content can make all the difference in attracting the right couples.

What’s Next?

If this conversation sounds up your street, you can listen to the full episode on Spotify — it’s packed with practical advice, creative encouragement, and plenty of insight for both new and seasoned wedding professionals.

If it resonated with you, give the episode a like or review, and share your thoughts in the comments. Do you blog regularly? Have you built creative connections that reignited your passion? I’d love to hear what inspired you most.

And if you’re ready to elevate your brand, refine your messaging, or make your website work harder for your business, I’d be happy to help you take the next step. Get in touch to start building a brand presence that truly reflects the quality of your work.