When ProtectU Fire & Security approached us to redesign their website, we knew it needed to be more than just visually appealing—it had to be a platform that built trust, reflected credibility, and spoke directly to both commercial and domestic clients in the fire and security industry.
ProtectU is a Dorset-based company providing everything from intruder alarms and CCTV to access control, emergency lighting, and fire alarm systems. With a client base covering Poole, Bournemouth, and across Dorset, and accreditations including SSAIB, the Door Safe Register, ADIA, and TrustATrader, this was a business with experience and reputation to showcase—so the website had to reflect that.
Speaking the Language of Fire & Security
One of the unique challenges in this industry is striking the right tone. Security systems are complex and essential—but they’re also deeply personal. Whether it’s a homeowner searching for a burglar alarm, or a facilities manager needing a fire alarm upgrade, clarity and trust are key.
We crafted copy that was professional, informative, and accessible, without diluting the technical confidence that customers expect. From commercial alarms to automatic doors, every service page was written with both human users and search engines in mind.
Local SEO with Purpose
ProtectU serves clients in Poole, Bournemouth, and across Dorset, so we built the site around strong local SEO foundations. Key search terms like:
- Home security in Poole & Bournemouth
- CCTV in Poole & Bournemouth
- Fire alarms in Dorset
- Commercial and intruder alarms
…were naturally embedded throughout headings, metadata, and page content—helping search engines index the site effectively while remaining easy to read.
Building Authority Through Design
Fire and security is a high-trust industry. One of our priorities was showcasing ProtectU’s credentials and experience in a way that built confidence quickly.
We highlighted their certifications—SSAIB, ADIA, Door Safe Register, and TrustATrader—early in the user journey and included relevant industry icons throughout the site. Testimonials and trust signals were used intentionally, and clear CTAs made it easy for users to get in touch or request a quote.
Designed for the Way Customers Think
Built on Showit, the site is clean, fast, and mobile-friendly—because we know many trade customers are searching on the move. Navigation is simple, calls to action are consistent, and each service is broken down into its own dedicated page. Visual content focuses on the service, not stock-heavy imagery, with bold, accessible layouts that support both first-time visitors and returning users looking for something specific.
A Website That Works as Hard as They Do
The result is a site that mirrors what ProtectU is all about: professionalism, reliability, and a deep commitment to protecting people and property. It was a pleasure to work with Nathan and the team on this project—and we’re proud to have delivered a website that now works as an extension of their business.
🔗 Explore the finished site: https://protectufs.co.uk
Are You in the Fire & Security Industry?
If you’re a fire and security business looking to improve your online presence, we’d love to help. Whether you’re starting fresh or upgrading an outdated site, we know how to build digital spaces that reflect trust, clarity, and industry expertise.
📩 Get in touch to chat about your next project.
